Harsh And Cruel
Founded at the end of 2016 HARSH AND CRUEL was created as a brand in between fashion and streetwear, its style and concept revolves around the industrial revolution and the tremendous changes it brought to the humans lifestyle in the major cities.


Floral Baseball Jacket


Seasons Change Varsity Jacket


Velvet Flowers Button Down


Bouquet Jeans


H/C F.C. Trackpants


H/C F.C. Tracksuit Jacket


Bouquet Button Down


Final Rose Button Down


Bouquet Shorts


H/C Moto Jacket


Embossed Denim Jacket


Floral Cardigan


H/C Racing Leather Jacket


H/C Racing Varsity Jacket


Motocross Patchwork Jeans


Scratched Out Button Down


Smell The Flowers Button Down


Floral Short Sleeve Button Down


Vices Varsity Jacket


Circular Varsity Jacket


New Century Varsity Jacket


New Emancipation Varsity Jacket


Mountains Jacket


Water Your Flowers Hoodie


Mountain Button Down Shirt